USA Pro Challenge



12 creative teams were each given a bike, assigned a professional cycling team and asked to turn the bike into art. For team RadioShack Nissan Trek, I found inspiration in the title sponsor, RadioShack and the remote-controlled toys they were famous for back in the day. So I came up with the idea to turn the bike into a life-size, 1:1 scale package.





Jeff Euteneuer
Art Director x Designer